Adsterra Review: Still Worth It for Publishers and Advertisers?

Monetizing websites and running effective ad campaigns are critical for online businesses and content creators. Among the many ad networks available, Adsterra has emerged as a popular choice for both publishers and advertisers.

Founded in 2013, Adsterra offers a wide range of ad formats, high payouts, and global reach. However, the question remains: Is Adsterra still worthwhile for publishers and advertisers?

In this review, we’ll explore its features, ad formats, payment methods, pros and cons, and overall performance to help you decide if it’s the right ad network for your needs.

What is Adsterra?

Adsterra is a global advertising network that connects publishers with advertisers, providing high-quality traffic monetization solutions. It focuses on pop-unders, display banners, push notifications, native ads, and more, catering to websites, blogs, and apps across various niches.

The platform is suitable for:

• Publishers looking to monetize traffic with high payouts and multiple ad formats
• Advertisers seeking targeted and global ad campaigns
• Bloggers, news sites, entertainment portals, and gaming websites

Key Features of Adsterra

1. Wide Range of Ad Formats

Adsterra offers multiple ad formats to suit different types of publishers and advertisers:

• Pop-Under Ads: Appear behind the main browser window, widely used for high CPM rates.
• Display Banners: Traditional ads placed in website headers, sidebars, or footers.
• Push Notifications: Sends browser notifications directly to users.
• Native Ads: Blend with website content for non-intrusive advertising.
• Direct Links: Trackable links for CPA campaigns or product promotions.

2. High CPM and Revenue Rates

• Adsterra offers competitive CPM (cost per thousand impressions) rates for publishers.
• Payouts are higher compared to many other ad networks for international traffic.
• The platform supports flexible monetization strategies, allowing publishers to maximize revenue.

3. Global Traffic and Targeting

• Access to traffic from over 200 countries.
• Advertisers can target specific geographies, devices, or browsers.
• Publishers can monetize both local and international traffic efficiently.

4. Real-Time Analytics

• Provides a detailed dashboard to monitor earnings, traffic, and ad performance.
• Publishers and advertisers can track clicks, conversions, and revenue in real time.
• Allows A/B testing of campaigns and ad placements for better ROI.

5. Multiple Payment Methods

• Adsterra supports payments via PayPal, WebMoney, Paxum, Bitcoin, and wire transfer.
• Minimum payout threshold is $5–$100 depending on the payment method, making it accessible for small publishers.

6. Anti-Fraud Measures

• Adsterra uses advanced fraud detection to ensure high-quality traffic.
• Protects advertisers from invalid clicks and ensures genuine publisher traffic.

How Adsterra Works for Publishers

1. Sign Up: Create an account as a publisher on Adsterra.
2. Add Your Website/App: Submit your website for approval.
3. Choose Ad Formats: Select pop-unders, banners, push notifications, or native ads.
4. Place Ad Codes: Insert provided ad codes on your website or app.
5. Monitor Performance: Use the dashboard to track revenue, clicks, and impressions.
6. Get Paid: Receive payouts via your preferred payment method once the minimum threshold is reached.

How Adsterra Works for Advertisers

1. Sign Up: Create an advertiser account.
2. Create Campaigns: Choose ad formats like pop-unders, push notifications, or native ads.
3. Target Audience: Select countries, devices, and browsers for precise targeting.
4. Set Budget & Bids: Allocate your advertising budget and CPC/CPM rates.
5. Launch & Monitor: Track campaign performance in real time and optimize for better results.

Pros of Adsterra

• Wide range of ad formats for diverse monetization
• High CPM rates and competitive payouts
• Global traffic reach and detailed targeting options
• Real-time analytics and dashboard
• Multiple payment methods with low thresholds
• Strong anti-fraud measures to protect advertisers

Cons of Adsterra

• Pop-under ads can be intrusive for some users
• Approval process may take time for new websites
• Limited support for very small or low-traffic websites
• Less known compared to Google AdSense, so trust-building may take time

Adsterra vs Other Ad Networks

Feature	Adsterra	Google AdSense	PropellerAds
Ad Formats	Pop-unders, Push, Native, Banners	Display & Text Ads	Pop-unders, Push, Native
Revenue Rate	High CPM	Medium CPM	Medium-High CPM
Traffic Quality	Good with anti-fraud	Excellent	Good
Global Reach	200+ countries	100+ countries	100+ countries
Payment Methods	Multiple options	Bank transfer, Wire	Multiple options
Ease of Use	Moderate	Easy	Moderate
Support	24/7 support	Limited support	Moderate

Tips to Maximize Revenue with Adsterra

1. Use Multiple Ad Formats: Combine pop-unders, push notifications, and banners for higher earnings.
2. Optimize Placement: Test ad placements to avoid annoying users while maximizing CTR.
3. Target High-Value Traffic: Focus on traffic from countries with higher CPM rates.
4. Monitor Analytics: Regularly check the dashboard for trends and optimize accordingly.
5. Follow Google Policies: Even if using Adsterra, ensure your site complies with general ad and content policies to avoid penalties.

Conclusion

Adsterra remains a strong choice for both publishers and advertisers in 2025. With high CPM rates, diverse ad formats, global traffic reach, and reliable payouts, it’s suitable for blogs, apps, and websites looking to monetize effectively.

While pop-under ads may not appeal to every audience, combining Adsterra with other ad networks or using non-intrusive ad formats can significantly boost revenue.

For advertisers, Adsterra provides targeted campaigns, detailed analytics, and anti-fraud measures, ensuring effective ad spend.

Overall, Adsterra is still worth considering for those seeking a competitive alternative to traditional ad networks.

FAQs: Adsterra Review

1. What is Adsterra?

Adsterra is a global advertising network that allows publishers to monetize traffic and advertisers to run targeted campaigns using pop-unders, push notifications, banners, and native ads.

2. Who can use Adsterra?

Both publishers looking to monetize websites or apps and advertisers seeking targeted traffic can use Adsterra.

3. How do publishers get paid on Adsterra?

Publishers can receive payouts via PayPal, WebMoney, Paxum, Bitcoin, or wire transfer once the minimum threshold is met.

4. What ad formats does Adsterra offer?

Adsterra offers pop-unders, display banners, push notifications, native ads, and direct links.

5. Is Adsterra suitable for small websites?

Yes, but very low-traffic websites may face limitations in approval or revenue generation.

6. Can advertisers target specific countries and devices?

Yes, Adsterra allows detailed targeting by country, device, and browser to optimize campaigns.

7. Are Adsterra ads safe and fraud-free?

Adsterra has anti-fraud measures in place to protect advertisers and maintain traffic quality.

8. How do I maximize revenue with Adsterra?

Use multiple ad formats, optimize placements, focus on high-value traffic, and monitor analytics regularly.

9. How does Adsterra compare to Google AdSense?

Adsterra typically offers higher CPM rates, more ad formats, and global traffic options, but pop-unders may be intrusive compared to AdSense’s traditional display ads.

10. Can I use Adsterra with other ad networks?

Yes, many publishers use Adsterra alongside networks like AdSense or PropellerAds to diversify revenue streams.